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How It Works

Sign up quickly and easily through our online portal. Your membership is activated instantly! We’ll then schedule a meeting to discuss the amazing benefits you have access to as a member of Dental Alliance Group.  You will start saving thousands from day one. It’s that easy! 

The Why

The Growing Trend of DSOs & Challenges for Independent Practices

In 2025, Dental Service Organizations (DSOs) continue to expand rapidly, now controlling an estimated 25-30% of the market, with projections reaching 50-60% by 2026. As large groups consolidate independent practices and labs, smaller businesses struggle to compete with the massive buying power of DSOs.

Key Challenges for Independent Practices:

  • Higher Costs – On average, independent practices pay 20-60% more for supplies and services compared to DSOs.

  • Exclusive Programs & Rebates – DSOs receive special pricing and incentives from manufacturers that private practices do not.

  • Marketing Disparities – DSOs have significantly larger advertising budgets, making it harder for smaller practices to stand out.

  • Higher Lab Fees & Inconsistent Pricing – Independent dentists face fluctuating costs, constantly negotiating with reps for fair pricing.

  • Limited Hiring Pool – Larger groups have better access to top-tier talent and resources.

  • Early Access to Technology – DSOs are often the first to implement cutting-edge dental advancements before they reach the general market. 

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*How We Help You Compete & Succeed​!

No Obligations. No Exclusivity. Just Better Business.

  • Industry-Leading Negotiations – We work directly with manufacturers and vendors to secure lower costs for your practice.

  • Immediate Cost Savings – Reduce Cost of Goods (COGs) by 20-60%, boosting your bottom line.

  • Set Fee Schedules – Say goodbye to price haggling and unpredictable expenses.

  • Streamlined Ordering – Save time and improve efficiency with a simplified purchasing process.

  • Superior Vendor Support – Gain access to higher levels of customer service and potential rebate revenue sharing.

  • Marketing & Growth Strategies – Leverage advertising and branding resources to grow your practice.

  • Global Network of Experts – Join a collaborative think tank of dental and medical professionals worldwide.

  • Better Exit Strategy – Strengthen your long-term business positioning for a future sale or transition.

Stay competitive. Stay independent. Join Dental Alliance Group today.

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